Kickstarting a Business: How to Identify Your Target Audience

Many entrepreneurs might believe their target market is anyone interested in their goods or services. However, a business could experience greater success by marketing to a specific audience.

This doesn’t mean people who don’t fit your criteria can’t buy your products, but you could increase your customer base and revenue by defining a demographic.

To kickstart your new venture, find out how to identify your target audience, and generate a sizeable annual revenue.

Review Your Competitors’ Target Audience

The first step you should take is to review your competitors. Identify the current customers they are targeting and how. It also might be a smart move to steer clear of the same market as an established, recognizable brand, as you might struggle to compete with many popular companies. However, by reviewing their audience, you could discover a niche market they might not have considered.

Identify Specific Demographics

A new brand will not only need to identify who will need a product or service, but they also must consider who will buy it.

To identify a specific demographic, you must consider the below factors:

• Age
• Gender
• Location
• Education
• Income
• Profession
• Marital status

Remove Guesswork with Data Science

Rather than guessing your target market, invest in reliable data science and marketing analytics to choose the correct target audience. For example, consumer behavior analysis can increase your company’s confidence that it has selected the right demographic. You will then be able to develop a compelling marketing message to secure many customers and grow your business throughout the years.

Don’t Limit Yourself to One Niche

Don’t limit your company’s customer base and profitability by sticking to one niche. Increase your revenue by identifying different niche markets and develop different marketing strategies to complement their needs and personality. It is, however, important not to develop conflicting advertisements that can create confusing brand messages, different tones of voice, and consumer frustration.

Choose the Right Marketing Platforms

After you have identified a demographic, you must research the best platforms to connect to them. For example, if you want to reach an audience that’s between 25 and 34 years old from the United States, they account for 35.1% of Instagram’s audience, and it is the most significant age demographic for Facebook’s male users.

Consider Your Audience’s Psychographics

If you are unfamiliar with psychographics, they are the various characteristics of your target audience, which you should consider when developing an engaging marketing campaign.

For example, you must consider their:

• Values
• Attitudes
• Hobbies/interests
• Behavior
• Lifestyle

By considering the above psychographics, you can identify how your product or service will suit their lifestyle, online actions, and preferences.

Conclusion

Identifying your target audience might seem like a challenging feat. However, industry research and marketing analysis could help you to accurately pick the right niche for your new business. As a result, you could develop more effective marketing campaigns and attract many customers to your brand, which could lead to a long lifespan and more substantial revenue.