How does Instagram’s growth strategy work?
According to Reuters, Instagram users share “more than 95 million photos and videos” on average every day. For Instagram marketers, this may allow them to get their information in front of potential customers.
Focusing only on the normal Instagram growth strategy, you will hear repeated iterations, which will not help you make yourself different. Instead of building important assets for your brand, simply add noise on the platform.
A better approach is to customize the viewer’s growth of the $1.80 Instagram strategy. Gary Vaynerchuk’s $1.80 Instagram development strategy is designed to grow your business or brand, all in order to create micro-relationships that gradually build up on the platform to actively participate in the community.
Even if it is called the $1.80 strategy, it is completely free to implement. The only resource cost is your time and attention. Once a day, you will:
- First search for 10 related topic tags.
- Find the first 9 posts for each tag.
- Leave a meaningful comment (your two cents [$ 0.02]).
- The $1.80 Instagram growth strategy comes down to this equation: 10 tags multiplied by 9 posts, and you leave $0.02 = $1.80 in community building.
Using this strategy to achieve a 2x, 5x or 10x increase is not a one-time result. It requires you to be consistent and make community building a regular action for your brand.
As Gary said, “If you can’t build a community of like-minded people who care about and participate, the number of Instagram fans you have has no meaning.” Those who later become customers, brand communicators, and push your brand goals Moving forward to find this person’s pocket is as simple as being part of a conversation.
In 2018, we used this strategy among our advertising strategists to double our Instagram size. More importantly, by implementing the $1.80 Instagram growth strategy, our Instagram engagement custom audience has grown nearly three times more than our followers.
Why is this important? The size of a popular custom audience represents the number of users who interact meaningfully with your brand. This includes everyone who likes, comments, sends and saves your content; DM’ed you; or clicks on a link in your creature. Of course, just because someone interacts with you doesn’t mean they will follow you on Instagram. If they don’t pay attention to you, they are unlikely to see your organic content and posts in the future.
But that doesn’t mean that those users are gone forever. You can create a dynamic Instagram ad sequence to target your Instagram to a custom audience, convert those non-followers into followers, and convert to customers.
Advertising in this ad spend custom audience has cost 50%-100% of the cheaper cost of the ad spend study, costing more than $45,000 and changing the ad set to 349. As a result, the cost of each search result for this Instagram engagement custom audience is significantly lower than the cost of targeting cold traffic.