The Shutdown Of Google Reader Is Reckless

It was the decision by Google to make its RSS reader close, revealed the actual popularity of the service. The official date of closure of the step of Internet Group appears questionable than ever.

Even the size of the protests, which according to Google’s announcement of the closure of Google Reader broke upon the network, it foreshadowed: Google is making a mistake by the plug pulls it without need for a service that, for a significant portion of bloggers, journalists media people, Internet activists and multipliers is the heart of the daily internet usage.

This is it: According to the company, the RSS tool is after today 1 July no longer be available. For the user community and the RSS market, Google’s decision has proved to be by no means dramatic. On the contrary, as diverse as currently the wide range of RSS reading tools was probably never. Many startups and web services see their chance to fill the gap left by Google.

Parallel to the end of the reader, the initial presumption confirmed: With the mothballing of the offering, Google has destroyed much sympathy for a user group that the company was traditionally well-disposed, and the group casually abundantly bestowed negative PR. A small look at the statistics reveals just how massive the resonance turned out to the end of the reader – despite the purported insignificance.

Feedly, the unofficial successor of the Google Reader as a dominatrix tester, reaching far the strongest RSS reader, has its number of users between March and end of May 2013 to increase from four to twelve millions . This value allows the assumption that the number of active Google Reader user moved in the high seven-digit or even low eight-figure range.
According to Topsy contained in the last 30 days 324,000 tweets the terms and Google Reader. For comparison, in the same period, 426,000 tweets were shooting, so only slightly more to Google’s biggest prestige project ever, Google Glass. Especially in the last days outdid the mentions of Google Reader Google Glass (which must be noted that currently there is little news to the cyber goggles).
Also, according to Topsy 67,000 blog articles have been published in the past 30 days, in which the terms “Google” and “Reader” fell. This makes one-sixth of mentions in the Reader Blogs (404,000) ever made. By comparison, Google Glass was mentioned 117,000 times in the past 30 days and a total of 801,000 times. A small, for many years no longer updated by Google RSS reader strokes more than half as many mentions as a Google THE hopefuls such.
Google News is 135,000 mentions of Google Reader in all languages.Unfortunately, with a time limit the number of search results for each period is not listed. A search for the period 1 October 2012 to 12 March 2013 (the day before the announcement of the closure) but returns a single result. The majority of these 135,000 entries has been published with a high probability in the last three months. Also quite interesting: Feedly appeared at least 16,700 times in Google News on. This gives a general idea of the number of published by news sites and blogs specialized articles about Google Reader alternatives.
A search on Google Trends shows: Never has the search volume for the term “Google Reader”, higher than in the past three months.
The Shutdown Of Google Reader Is Reckless
Perhaps the most striking proof of the popularity of the silent Google Reader: A, the terms “Good Bye Google Reader”, containing (without quotes) search returns 13.2 million results (at Google.com, not personalized).
Assuming the Google Reader came to an estimated ten to 20 million monthly active users, then these were compared to the total number of users who come every day with Google services into contact with the 425 million active Gmail users and the 500 million Google+ registered members naturally Peanuts. But underline the key data just described the response that they were particularly opinion-, influential and far-reaching users in the user base of Google Reader. Many of them take the step Google and evil will in future go harder consciously or unconsciously with the Internet giant to court – followed by millions of readers of your blog posts and journalistic articles.In the Google executive level must be concluded that associated with the shutdown of the RSS service bad mood in business circles em diehard users would not hurt the long term. That may even be true. If there is upcoming Google Glass, Google self-driving cars or jetpacks for all, many are thrilled access. Most users forget and forgive quickly.But you look at the blog posts and tweets about witnessing commitment of the former Reader enthusiasts, and understands how important was all Google services for some of them THE reader, so a sustained negative effect can not be excluded. To take risks, is worth it if you can win it too. However, with the closure of Google Reader, Google has nothing to gain. Mentions of Google+ One searches in vain in all the articles about alternative solutions for Google Reader. Cost savings would be minimal, and to focus the Group may not be gone .
As you twist and turn: The closure of Google Reader is at best frivolous and at worst a big mistake. Users no longer need Google Reader. But for Google, it would have been tactically wise to keep the RSS users at all times.

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