I do not know if you remember, but in July of last year, we discovered that Skydrive would change compulsorily name.Renaming was given that BSkyB had sued Microsoft in England for the use of the name (the company had offered in last a service called “Sky Store & Share” between 2008 and 2011, besides having registered as Sky +, Sky Digital, etc.) names . Microsoft did not seek to make an appeal and reached an agreement with BSkyB, which gave him time enough to rename and migrate service.
This is similar to what Microsoft had to do with the term “Metro”. Before the release of Windows 8 – and given the significant changes they produced – Microsoft defined the new design language that has popularized the trend 2D, flat, minimalist and saw first Windows Phone and Windows 8 then as “Metro”. Microsoft used this term to describe the new interface of Windows 8, which, in part, was inherited from Windows Phone. Unfortunately, it also issues trade names, Microsoft had to abandon the term Metro officially, replacing it with a dull “Modern UI”.
Fortunately , OneDrive (unlike the term that replaced “Metro) does not sound bad. Especially because it was a time to do a little re-branding to Skydrive, as Microsoft has done with other services (Hotmail by Outlook revitalizing, for example).
According to Ryan Gavin , General Manager for Apps and Consumer Services Microsoft:
“Why OneDrive? We know you have more devices in their lives, but really want a unique place for most important things. A place for all the photos and videos. A single place for all your docimentos. A place which is connected between all the devices they use. You want OneDrive for everything in their lives.”
Interesting words behind the rebranding of Skydrive. And let’s hope that this blog post is a sign that Microsoft will improve your applications on other platforms. Skydrive works extremely well in Windows Phone (with automatic backups) and Windows 8.1 (highly integrated with the OS). But Android or iOS? Experience is less than any other hosting service in the cloud. Microsoft recognizes that we live not in a world where computing power is important (the era of “thin clients” or customers fools is over, with central servers or cloud computing, Local computing to replace it, but centralized data), but where personal data, our documents, pictures and files are important. And under this concept, if carried out properly, OneDrive could be an attractive solution. Entering a market already something cool, of course. But offering good plans and, above all, good access, with decent apps for each platform, you could earn a space walk.