Every business website is developed to make money. To make the sales happen, it starts with an appealing design, effective marketing, and wonderful user experience, whereas, it ends on the speed optimization of a landing page. The page, where you have to engage and entertain the customers, has to load super fast, else the users may be leaving your websites without giving a second thought.
It gets complex for an eCommerce website that is powered by Magento or PrestaShop as they host hundreds of products with rich quality images and text content. It may require hiring Magento 2 Speed Performance Optimization service as a developer must qualify to modify the code of a specialized eCommerce platform to brew the desired performance.
Boosting website speed is not confined to checking the performance and uptime of web hosting servers as it goes deep into the database and several other factors. Moreover, the factors affecting the speed of one website may be different for others. Therefore, a professional developer needs to evaluate the cause of poor speed and performance.
Before you decide on hiring an expert, let us have a look at the reasons as to why boosting website speed increases your store sales.
Great first impression
No one likes to wait for a page that is taking more than acceptable time to load. The web pages that load as soon as the users click it, they are inspired. Your fast page loading speed communicates that message that your business has a professional website and that you do care about the users. It is the first impression that makes the users stay, browse products or services, or look into different ways of interacting with your sales and support team.
It improves the user experience
The user experience of your website defines how users are going to find different products, categories, content sections, and options. It is all about to create ease and comfort in the buyers’ journey. What is the need for improving UX if different content sections do not load in time?
Your entire efforts of user experience design depend on the way it appears in the consumer’s device. Talking specifically about the mobile experience, improve website speed become more significant. Unbounce.com reports that 46% of the mobile users hate when they have to wait for the page loads while browsing websites on their mobile devices.
Checkout becomes smoother
The role of a checkout page in your online store is critical as it can either make or break a conversion. It includes multiple steps and users have to wait for the next step to load after completing the previous one. If at any step, your website fails to load faster, they are likely to leave the cart unfinished.
MachMetrics blog states that about 20% of the online buyers are likely to abandon the cart if the transaction process is too slow. This shows the significance of website speed in making the conversions possible. Online buyers are in a kind of hurry to placing orders. They want every single process to be smooth and hassle-free either its entering personal details or providing shipping, billing, and payment details.
It helps you stay ahead of the competition
Online businesses have to face a plethora of challenges in recognizing and competing their opponents.Usual tactics include offering low prices or bringing the same product or service with premium quality. These all work only if you are capable of bringing users to your website and making them stay, which can be achieved by improving the page speed.
Statistics by Blue Corona states that only 15% of websites are operating at an acceptable page speed, which is shocking as many of the websites are not complying with Google’s page speed recommendations. Have your website optimized for better loading speed to stand out of the routine websites and stay ahead in the cutthroat competition of converting a visitor into a customer.
It attracts organic traffic with SEO
Search engines elevate websites in searches that provide an ultimate user experience, for which, they have devised rankings signals. Among the top UX signals, three are about page speed. These include the time a user spends on the website, pages a user visits per session and bounce rate.
The SEO of your website depends on its page speed. The better the page speed, the better the SEO. Better SEO attracts users from organic searches, who are inclined to make the purchases. In return, you get higher sales.
If the page content and elements loads as per the users’ expectations, they like to stay longer. They find it attractive to add or remove products to cart, try dropping a message on live chat, checking FAQs, and reviewing customer’s feedback. Doing it all in one visit helps the users make a purchase decision without further research.
If users find answers to all of your questions, nothing is left for them to delay the purchase. Search Engine Journal reports that nearly 70% of consumers agree that their purchase decisions are influenced by page speed. Optimize your website for better speed and it will keep the users tangled in purchases. A higher conversion rate brings you more sales.
A good impression is not only useful in making the customers place orders, but it also helps them return in the future. They put trust in your website just because of the promising page speed and performance. Neil Patel discusses the same in one of his posts. He states that about 79% of customers who are not satisfied with the speed and performance of a website are not willing to buy from it again. Therefore, each performance factor of your website counts in making the customers make purchase decisions and trust it for shopping afterward. Boosting website speed is much more important than you think.
To better understand the significance of website page speed, you can relate it with the physical response to a conventional shop. Imagine if you step into a store and not a single salesperson comes to attend you and ask as what you need. Alternatively, if they do not bother to excuse you while attending another customer. What will be your expressions? You will step back and find another shop.
The same happens when users visit the website and do not find the content. Optimize your website for better speed and performance as it put a good first impression. It brings you sales by improving user experience, smooth shopping, improving SEO rankings, and retaining the customers.