Quality backlinks are one of the important search ranking factors and that’s why websites try to have them and improve their online visibility and performance. With relevant backlinks pointing to your website, search engines get a positive signal about your site making it valuable and useful for users. This is how such sites get improved search rankings and outperform others in the domain. It’s therefore important to have the right strategy to build authoritative backlinks for your website and boost its visibility in search engine result pages.
Here are some of the strategies to build high-quality backlinks –
- Publish high-quality content on your website
Your website will attract links only when it has the quality and relevant content all through. Quality in content means users should get value out of your content, gain the right information, get answers to their questions. There should be no plagiarism and you can also publish original research and that will prompt others to link back to you. With original stats and data, with fresh and new information, with detailed & value-added guides, with checklists and with market research, you can always gain quality backlinks to your website.
- Add visuals to your content
The value of your content can go notches up when you add meaningful visuals to them. A lot of top-performing sites use charts, videos, images, infographics, etc. to add depth to their information and provide more value to their end-users. By adding graphics to your posts, by building a catalog of evergreen & relevant content, by tapping into trending news and topics, by giving content that addresses contemporary concerns, all this can help you get quality and relevant backlinks to your website.
- Identify valuable links from other sites
While creating quality content can earn your links from publishes, you can also reach out to sites and blogs to get your content found and have more links your way. Plus, you should understand that not all links are similar in value as those coming from authoritative sites will help more than those from low-quality sources. It’s therefore important to leverage your outreach program and devote time and effort to only those sites that matter. So, make sure you check the source’s authority and page value before engaging in link exchange with them.
- Approach the sites that link to your competitors
The sites that link back to your competitors are not only better prospects to you but they are also more likely to link back to you. There are some good tools for free that can tell you about sites that are linking to your competitors. Similarly, you can also reach out to sources or sites where your competitors give their guest posts and you can follow in their footsteps. You can easily know which sites already have posts from your competitors and hence can use it as an opportunity to link back to a quality source from your industry.
- Fix your broken links and restore image links
There might be broken or incorrect links that are preventing other sites to view as relevant and hence, diluting your prospects. You can fix your links and this can help you gain quality backlinks. Similarly, you can report any broken link on other websites and notify them to the publisher and get a link back to your website. In the same way, you should make sure that all your images and graphics or on other sites link back in the right manner. And if they don’t, you can use this opportunity to gain links.
- Write testimonials or leave reviews
Writing testimonials or leaving a review about other websites can also help you get quality links back to your website. It’s easy to find sites that are looking for genuine reviews and testimonials and they can link back to you. This strategy should be used sporadically and you don’t want any links from this route though some amount is justifiable this way as well. So, never let an opportunity pass to write glowing testimonials or reviews about other brands in your industry or preferable on high authority sites to get quality links.
- Devise a robust social sharing strategy
A strong social strategy can go a long way in improving your SEO. It can drive traffic to your content and boost the visibility of the content. And when that happens, brands would love to link back to you. The more your content is worth shareable the more exposure it will get through social media and the more people would love to link back to your site or page. That’s why sharing your content holds value and you should always use this strategy for adding value to your brand-building effort. You can also trust a top professional SEO company to win your quality backlinks in an effortless manner.