Optimizing your website for search engines is an essential part of development that you can’t ignore if you want your business site to succeed on the Web to any degree.
That especially applies to business, regardless of which niche yours belongs to. Better SEO optimization ultimately means more traffic flow to your resource, which in turn will generate you more sales if you’re selling products and if you offer some sort of service, your client base will grow too.
So, in this article, I will share some tips on how to better optimize your website for search engines. To keep track of your metrics more efficiently you can take advantage of the countless SEO audit tools available.
Let’s start by discussing the importance of ensuring full responsiveness for your site.
Mobile Device Optimization
You’re probably well aware that most people use their smartphones or tablets to browse the web. I would estimate that every third person reading this is actually doing so from a mobile device.
Google knows this and ever since 2015, it actually places penalties on websites that are not mobile-friendly. So, if your site isn’t fully responsive, not only are you losing about a third of your visitors, but you’re actually getting penalized as well.
In our day and age, any website should be fully adaptive to all screen resolutions in order to avoid that penalty and get the most out of its potential traffic.
And, of course, it is a ranking factor.
Next, Speed Optimization
In addition to being able to display on all devices and screen resolution, your site also needs to load fast. Just half a second too long and you will be losing visitors because of it.
It especially hurts businesses since the higher the click-off rate, the more potential sales and customers you will be losing.
To see how fast your site loads, take a look at it with PageSpeed Insights. It will reveal how quickly it boots and give you some hints on how you can improve it.
And no, I’m not talking about lazy image load (however you should start using that if you haven’t already).
In addition to making your pictures and visual elements load fast, you need to optimize them for search engines as well. To do that, you need to give all your images descriptive names and alt attributes to help Google better understand what’s actually on them.
Creating an image sitemap is also a good idea since it will help Google find images they might miss by crawling.
Fix Broken Links and Build New Ones
All kinds of links are healthy for SEO (excluding spammy ones, obviously. So, to start off, you should interlink your own pages. From one blog post to another, and so on. This will help crawlability.
Inbound links are great since they bring you traffic from other sites. The trick is, to get them you will need to do some outreach with link building in mind.
Outbound links, for example, linking back to sources where you got your information from or simply links to other resources are good for SEO too.
You also need to pay attention to broken links. If a Google bot finds a link that leads to a 404, your rankings will see a drop. But you don’t need to click on each of your links manually to check it, there are tons of tools like the Broken Link Checker that will do all the tedious bits for you. Scan your site regularly and broken links shouldn’t be an issue.
Title Tag and Meta Description
Those are the only areas of your site the user gets the chance to see before actually entering, so you should dedicate some time to perfect it.
As for SEO, your title tag and meta description can play a big role too. However, you shouldn’t just stuff your main keyword into them as many times as you can. A healthy mix of synonyms and alternate keywords will help you get the most out of your meta description.
Speaking About Keywords
You need to pick which keywords to rank for carefully. The #1 keyword for your niche has all the potential to boost your traffic quite considerably, but you should remember that your competition is probably ranking for it as well.
What you should be doing is constantly monitoring the rankings of all keywords relevant to your niche and, once again, using a healthy mix of them. Just going for the most popular one will do you no good and having a bunch of alternatives, even though they might not be ranking for the first position, will bring you more value in the long run.
Ahrefs has one of the best keyword rank tracking tools that you can also use to take a peek at which keywords your competition is using.
There are tons of things to consider when talking about search engine optimization, so let’s wrap this up at technical SEO. It might sound difficult, but if your site runs of WordPress, plugins like Yoast SEO will take care of it in seconds.
I hope I helped you learn something new today and good luck with your SEO efforts that will make your business website more visible on the net and generate more traffic to its pages!